Posted by : Sukanta Sarkar Sunday, October 12, 2014

AppId is over the quota
AppId is over the quota
The 49ers quarterback wore pink ones, apparently to support the NFL's breast cancer initiative. But no matter. Bose will be Bose.

ka89.jpgWas Kaepernick's decision to keep wearing his Beats and get fined calculated? Beats By Dre/YouTube screenshot by Chris Matyszczyk/CNET

Is the NFL tone deaf? Not at all. It merely hears the beat of money loudest.

Which is definitely not the Beats of money, currently.

Last weekend, I mentioned that NFL players wouldn't be allowed to wear their precious Beats (or any other competing brand) on game day when cameras are around. The NFL has a deal with Bose. Bose will be Bose.

Now, San Francisco 49ers quarterback Colin Kaepernick has revealed that he was fined $10,000 for wearing his pink Beats to last Sunday's game.

Kaepernick was asked by CSN Bay Area 49ers insider Matt Maiocco whether he or Beats would pay the fine.

"We'll let that be unanswered," was his reply. I have contacted the NFL for confirmation and will update, should I hear.

Beats has already cried foul that the Bose exclusive would affect the very DNA of athletes.

I wonder whether, in wearing his pink Beats (pink presumably to support the NFL's breast cancer initiative), Kaepernick -- and Beats -- had in his DNA a calculated strategy.

What is a $10,000 fine when you can generate publicity for your brand, and attach it to the pure, slightly rebel element upon which it has been built?

kapbeats5.pngKaepernick at last Sunday's press conference after the game with the Kansas City Chiefs. Paul Gutierrez/Twitter screenshot by Chris Matyszczyk/CNET

Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world.

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